Market Potential Index for Emerging Markets (2008)

As you may know, global business is becoming more important nowadays. For those firms who are following this trend, they are having too many choices, marketers face the challenge of determining which international markets to enter and the appropriate marketing strategies for those countries.

Countries	Market Size		Market Growth Rate		Market Intensity		Market Consumption Capacity		Commercial Infrastructure		Economic Freedom		Market Receptivity		Country Risk		Overall Index
	Rank	Index	Rank	Index	Rank	Index	Rank	Index	Rank	Index	Rank	Index	Rank	Index	Rank	Index	Rank	Index
Hong Kong	25	1	9	35	1	100	1	100	4	96	2	95	1	100	2	88	1	100
China	1	100	1	100	25	9	20	44	18	41	27	1	17	6	13	47	2	89
Singapore	27	1	2	49	10	53	14	53	5	89	5	80	2	84	1	100	3	76
Taiwan	11	5	20	16	7	58	5	81	1	100	4	80	6	30	3	83	4	62
Korea, South	6	11	24	10	6	61	2	92	2	97	7	75	10	19	6	64	5	59
Czech Rep.	23	1	22	15	15	48	4	82	3	96	3	81	9	20	5	65	6	51
Hungary	26	1	25	4	3	68	3	89	7	83	6	75	8	21	9	60	7	48
Mexico	7	11	16	21	9	54	22	29	15	52	9	64	3	83	12	51	8	45
Israel	24	1	27	1	2	72	9	68	8	78	8	70	4	39	7	63	9	45
Poland	15	4	21	16	12	52	7	72	6	85	11	63	16	8	8	60	10	42