McDonald's Localization Strategy.

Some definitions about globalization are too extremists, saying that "the world's cosumers tastes and preferences are becoming global, creating global markets for standarized products..". McDonalds is a good counter of those definitions.

While McDonald's has benefited from its global presence during the current recession, its worldwide competitive advantage began decades ago. Profitabilty is mostly won by specialized meals, differing from country to country: in Mexico, there are McMolletes, or English muffins topped with bean, cheese, and salsa sauce. The McArabia features a chicken patty with garlic mayonnaise, vegetables, and Arabic bread. There's Vegemite on toast in Australia and Chicken SingaPorridge in Singapore.

But just because there's a "Mc" in front of these items doesn't mean they're all alike. McDonald's does not offer a standardized menu, instead of that, almost each country has an special meal according to the country or culture. From big, juicy Quarter Pounders to McBurritos, these international innovations have kept McDonald's growing through a tough economic time.